Business Analytics and Digital Marketing: Demand, Careers, Salaries, and Affordable Study Routes From Malaysia

Business analytics helps you turn data into decisions. Digital marketing helps you attract, convert, and keep customers. Together, these skills power growth in every industry. Companies need graduates who can read data, run campaigns, and prove ROI.

Why Choose? Salary Expectations Global Demand Study Options

Why Choose?

Clear demand across sectors like tech, retail, finance, healthcare, and media.
Skills are transferable across roles and countries.
Strong progression from specialist to manager to strategist.

Salary Expectations

Entry-level marketing or business analyst: Median salary of USD$76,950.
Mid-level, management analyst or digital marketing lead: Median USD$101,190.
Senior marketing manager or head of performance: Median salary USD$161,030.

Global Job Demand

Market research analysts, the core analytics and insights role, show a 7% job growth outlook from 2024 to 2034 in the United States. Median pay is USD$76,950.
Management analysts, often the path for senior analytics professionals and consultants, show a 9% growth outlook, with a median pay of USD$101,190.
Marketing managers, who lead brand and digital strategy, have a median pay of 161,030 USD.

All Study in Malaysia

Malaysian University

Asia Pacific University Kuala Lumpur

3 Year Undergraduate Degree BA Hons Marketing Management with Specialism in Digital Marketing from Asia Pacific University of Technology and Innovation (APU)

About the program:

Option to opt in to the Asia Pacific University and De Montfort University dual degree.

Cost for international students:

Around USD$23,711.

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Malaysian University

UCSI University Malaysia

3 Year Undergraduate Degree Bachelor of Business Analytics Hons from UCSI University

About the program:

The 3-year Bachelor of Business Analytics (Hons.) programme emphasizes data-driven decision-making and offers strong industry-focused projects.

Cost for international students:

About USD$18,382 total

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Malaysian University

Taylor's University Malaysia

3 Year Undergraduate Degree Bachelor of Business Hons Marketing with options in digital marketing modules or a minor from Taylor’s University

About the program:

The 3-year Bachelor of Business (Hons.) in Marketing offers options in digital marketing modules or a minor, supported by the university’s strong industry links and project-based learning approach.

Cost for international students:

About USD$27,990 total.

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Malaysian University

INTI International College Subang Malaysia

3 Year Undergraduate Degree BA Hons Marketing 3+0 University of Hertfordshire, UK delivered in Malaysia from INTI International College Subang

About the program:

The 3-year BA (Hons) Marketing 3+0 programme from the University of Hertfordshire, UK offers a full UK curriculum delivered in Malaysia with strong local support and transfer options.

Cost for international students:

From about USD$19,325 total.

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Malaysian University

UOW Malaysia Malaysia

3 Year Undergraduate Degree Bachelor of Business Hons with marketing stream, dual award option with the University of Wollongong, Australia from UOW Malaysia

About the program:

The 3-year Bachelor of Business (Hons.) with a marketing stream offers a dual award option with the University of Wollongong, Australia, allowing students to graduate with two qualifications through the dual track.

Cost for International Students:

The dual award costs approximately USD$25,217 in total. While a single award is about USD$21,960 total.

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Malaysian University

SEGi University Malaysia

3 Year Undergraduate Degree BA Hons Advertising and Digital Marketing Communications 3+0 University of Greenwich, UK from SEGi University and College

About the programme:

The 3-year BA (Hons) Advertising and Digital Marketing Communications 3+0 programme from the University of Greenwich, UK provides a full UK degree delivered entirely in Malaysia.

Cost for international students:

Around USD$15,609

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Malaysian University

Monash University Malaysia

3 Year Undergraduate Degree Bachelor of Business and Commerce, major in Business Analytics in Monash University Malaysia

About the Program:

3 years of Bachelor of Business and Commerce, major in Business Analytics.

Cost for international students:

USD$119,740 per year

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Dual Degree Program

Sunway University Malaysia

Lancaster University England

3 Year Undergraduate Degree Bachelor of Science (Honours) in Marketing, dual award with Lancaster University, UK from Sunway University

About the program:

3 years in BSc Hons Marketing, dual award with Lancaster University, UK. Dual award, two certificates from Sunway and Lancaster on completion.

Cost for international students:

Around USD$7,978 to USD$8,524, depending on intake.

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Malaysian University

Sunway University Malaysia

3 Year Undergraduate Degree Bachelor of Science (Honours) in Business Analytics from Sunway University

About the program:

3 years in Industry-focused analytics curriculum.

Cost for international students:

Around 120,770 MYR.

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